Paul Lohmann
Research Associate
University of Cambridge Judge Business School
Biografi
Paul Lohmann is a behavioural economist at the University of Cambridge, where he studies how human behaviour shapes environmental and societal outcomes. His research focuses on decision-making in areas such as food consumption, sustainability and public policy.
Lohmann investigates how interventions—such as nudges, defaults and information—can influence behaviour in real-world settings. His work often combines large-scale data analysis with experimental and quasi-experimental methods to assess what actually changes behaviour, rather than intentions alone. A key theme in his research is understanding the limits of behavioural interventions and identifying which approaches are most effective in promoting more sustainable choices.
By linking behavioural science with environmental and economic challenges, his research contributes to evidence-based policy design aimed at improving health and sustainability outcomes.
